Marketing
Advertising

Specialist

PPC and YouTube

Marketing Advertising Specialist

PPC and YouTube

Location: Remote

Type: Full-time

Start: Immediate

Compensation: Experience-Based Pay

ABOUT BONFIRE LEGENDS

Bonfire Legends is built for self-starters—the kind of professionals who create their own momentum. We believe in maximum performance powered by integrity, ownership, and the relentless drive to succeed.

Your growth is our priority. We invest in your development with the tools, support, and opportunities you need to thrive.

Here, wins are shared, and culture is everything. We’ve built a high-trust, high-performance environment where respect and collaboration fuel real impact.

Ready to bring the heat? Let’s grow together.

ROLE OVERVIEW

Bonfire Legends is seeking a Marketing Advertising Specialist ready to take full end-to-end command of our paid-traffic campaigns.

This is the perfect role built for a self-starter who understands the entire lifecycle of a conversion marketing campaign – from implementing attention-grabbing creatives and precision targeting, to optimization and ROAS-focused scaling.

You'll be empowered to develop strategic paid funnels, guide creative direction, and continually refine campaigns based on robust performance data.

We offer substantial autonomy, and in return, we expect nothing less than exceptional results.

KEY RESPONSIBILITIES

  • Own the Outcome: Strategize, launch, and manage performance-driven YouTube and Google ad campaigns with a clear focus on ROAS and conversion.


  • Lead with Insight: Drive targeting, bidding, budgeting, and sophisticated audience segmentation strategies.


  • Collaborate for Impact: Partner closely with our top-tier copywriters and creative editors to shape high-performing, breakthrough assets.


  • Optimize Relentlessly: Continuously test and refine ads, funnels, and landing pages, leveraging conversion data to maximize efficiency and scale.


  • Articulate Performance: Provide insightful reporting on campaign performance, translating data into actionable insights and clear next steps.


  • Stay Ahead: Maintain an expert-level understanding of platform updates, emerging trends, and evolving best practices in the paid media landscape.


  • Integrate Vision: Align seamlessly with account strategists, ensuring paid media efforts are fully integrated into broader marketing and funnel objectives.

QUALIFICATIONS

  • Proven Mastery: Minimum of 3 years of hands-on experience managing direct-response YouTube and Google campaigns with a track record of success.


  • Fundamental Command: A deep, intuitive understanding of paid traffic fundamentals: advanced targeting, rigorous creative testing, strategic scaling, and precise optimization.


  • Performance Scaling Experience: Proven ability to scale campaigns for info products, D2B, D2C brands, or high-ticket offers is highly preferred.

  • Analytical Firepower: Possess a sharp analytical mindset with the ability to swiftly pull, interpret, and act decisively on complex performance data.


  • Collaborative Communicator: Excellent communication skills, capable of fostering strong cross-functional collaboration and translating complex strategies into clear actions.


Bonus Points:

  • Experience with Meta, TikTok, or other paid social platforms – expanding our reach is always a plus!